Metrographics Printing

SCOPE OF WORK:

I’ve worked with Metrographics as a trusted printing partner for many years. Their responsiveness and problem solving innovation have been invaluable to me as a designer. When I began exploring Journey mapping and the potential this could have in developing marketing strategies – I approached Metrographics to see if they’d be willing to take part in an exercise. I was working through the process and thought they’d be a great test subject.

We took the customer journey from awareness through initial project completion. I was skeptical of the process. Would this really tell anything more than what we knew antidotally? The exercise proved itself to be illuminating – providing us with a clear outline of the strengths, shortfalls and opportunities for enhancing awareness and improving the customer experience.

Fast forward six months. Metrographics had made adjustments and honed many of their practices based on the Journey Mapping discovery. The next step, was a rebrand – to address the question of who they are as a company today and how they are perceived in the marketplace. The hard work had been done. We knew their strengths, differentiators and market position. With these guidelines and a stakeholder meeting we began the rebranding process. From positioning statement and logo to website, collateral and social media – we developed a brand that was representative of the company experience, values and services.

More than a visual representation the Metrographics brand is a reflection of the individuals and the craft they provide. Employees and clients were involved, providing insight and feedback. In the end the new brand is an embodiment of this community – telling the story of a locally owned printing company, built on a 40 year commitment to customers, craft and community.

Colony Family Offices

SCOPE OF WORK:

Colony Family Offices is a boutique investment firm for high-worth families. The firm had experienced considerable growth, was attracting a new level of clientele, expanding their footprint and adding advisors. W. Accetta Design was asked to conduct a Stake Holder Interview and evaluate the old logo and brand persona. The exercise led to a new logo and branding as well as updating their corporate voice, messaging and communications vehicles.

Narrative

SCOPE OF WORK:

A new business venture focused on providing assessments, counseling, processes and training to corporate personnel professionals. W. Accetta Design worked as a strategic partner from researching and selecting the business name to logo and brand design through website and collateral development. Once underway, Narrative added a suite of testing products. All have been Narrative branded with online platforms, manuals and reports.

Croixstone Consulting

SCOPE OF WORK:

Founded by a seasoned entrepreneur, Croixstone Consulting was envisioned as a business hub for top-tier mavericks. Providing an opportunity for the best and the brightest to work on the most interesting, challenging and sought after projects. The Croixstone brand is a reflection of this vision. The scope of work included creating messaging that was engaging and dynamic and pairing that with a mark that served as a contemporary best-in-class symbol. The brand identity is a unique combination of sophistication, bold and contemporary elements. The branding package included: logo, brand guidelines, messaging examples and tone, website and design templates.