Healthcare Design
Why W. Accetta Design?
EXPERIENCE. Other than powerful design that connects I’ve worked extensively for prominent healthcare groups throughout the past 25 years.
There has been a transformation in the philosophy, application and accountability for marketing in the healthcare industry. I’ve been fortunate to be part of the dynamic, trendsetting work that has taken place. And, more importantly to have been exposed to the new ideas and best practices that have set industry standards.
This is my arena and I’d like to share this expertise with you as you consider your next healthcare campaign.
Atrium Health
SCOPE OF WORK:Atrium Health, formerly Carolinas HealthCare System has been a long-standing client. Over the years, W. Accetta Design has worked on institutional, practice, service line and system-wide campaigns. The work for this healthcare leader is underscored by the challenge to visually communicate the intended message while maintaining the evolving global identity of the organization; working as a strategic partner and member of a larger team, adhering to controlled guidelines while developing strong and sophisticated creative. Deadlines and project coordination are integral parts of this work.
Duke Medicine
SCOPE OF WORK:I’ve worked with several divisions of Duke Medicine over the years as an extension as their internal marketing team – developing creative that emboldens the Duke brand. Project work spans the scope of consumer facing collateral, publication design to service line specific campaigns.
Saks Orthodontics
SCOPE OF WORK:In the highly competitive field of orthodontics, SAKS enlisted W. Accetta Design to create and identity and ongoing marketing materials that would separate them from the pack. An identity that was fun, lively and relatable was born. We created an Instagram type appeal with snapshots and “moments”. Expanding upon this was a natural for our audience – not just another orthodontics group – a community you feel a part of.
AnMed Health
SCOPE OF WORK:AnMed Health had joined forces with the Levine Cancer Institute and wanted to empower their community with the resources that were now available to benefit their health. Specialty campaigns can be some of the most impactful with strong with targeted messaging that prompts an emotional connection. Women are the primary healthcare decision makes, so our first reach was to bring this influential audience onboard as ambassadors – promoting the “Wonder Woman” tribe.
