Reflect and Refocus – Education Marketing Workshop

Does your institution have:

A robust pipeline of qualified potential students?

A clear picture of your learner types and how to target them?

The ability to convert potential into confirmed with ease?

The resources to excel and take your office and school to the next level?

Enrollment management is changing. Have you prepared your team and are you looking ahead for opportunities and obstacles that may be looming? A marketing sprint is a great way to reflect, refocus and prepare your team to work more effectively. It’s also a chance to consider:

Most of the college search is done online – why would a prospective student want to search for you?
What will they find when they do?
Will the change in the Code of Ethics for the National Association for College Admissions Counseling help or hinder your efforts?
The “Cliff of 2025-26” is coming, are you preparing?
Is there a more efficient way to allocate your financial and human resources to better meet your marketing goals?

Let's Talk

The Marketing Sprint

DETAILS:

2 half-day (4 hr.) workshops on your campus - broken down into 3 work sessions.

You’ll select 6-10 stakeholders and influencers from your group (admissions, student support services, finance office, academic advising) to participate.

DAY 1:

SESSION 1

Marketing your institution

Who are you? Articulating your brand
We’ll explore and share comments on your existing marketing materials and strategy
Then brainstorm about niche, fleshing out ideal student types and target audience

Crafting your edge

How can we stand out?
What is our differentiator?
Are we capitalizing on the best tools and media to reach our target audiences?
What can we do better?

As a large group, we’ll explore answers to these questions and brainstorm about what is working and what is not – what do you hear from students or colleagues – what are your pain points? We’ll also focus on “narrowing your niche” and creating learner type personal profiles for your ideal student candidate. Participants will break into smaller groups and create persona profiles for the learner types identified as key targets.

DAY 2:

SESSION 1 Homework Review

We’ll review the learner type profiles and institution niche.

SESSION 2

A journey map exercise from student lead to enrollment – identifying opportunities in the enrollment process.

SESSION 3

An abbreviated marketing SWOT, outlining your group’s top priorities and actionable objectives.

TAKE AWAYS:

Following the workshop you will receive a summarized report of the topics, actions, and solution suggestions discovered during the sessions. We’ll also provide scanned files of the persona profiles the group created as reference tools for enrollment management and future marketing efforts.

PACKAGE PRICE: $4,200

Together we will:

Provide focus and clarity in your marketing efforts. Gain insights and buy-in from key stakeholders. Gather necessary data points that would support or shift current marketing efforts.Walk away with executable objectives.

LET'S TALK

Facilitator Team:

Wendy Accetta is the principle of W. Accetta Design, a top-tier professional design studio working with clients to develop marketing tactics that are impactful and results driven. For more than two decades, Wendy’s focus has been on creating smart design and marketing strategies that begin with the process of asking the right questions and connecting the data points to define and address strategic objectives.

After almost 25 years honing her skills in marketing and sales positions at large corporations, small businesses and non-profit organizations, Kerry founded Engage Coaching, LLC. Kerry is a Gallup Certified Strengths Coach who now facilitates workshops for high school students to develop their talents, narrow their choices and create a plan for life after high school. She also holds a Master’s degree in College Student Personnel Administration from Indiana University.