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Brand evolution
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Brand evolution

Posted by on 10/25/2017

Branding is the cornerstone of building a solid marketing foundation; a culmination of your business persona that tells your story. What happens as your business story unfolds? You typically develop your brand early in your business journey. This is when you define your market niche, develop a positioning statement and determine the scope and distinctions of your business. This is great and perfectly on...

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Project spotlight: rebranding
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I’ve worked with Metrographics as a trusted printing partner for many years. Their responsiveness and problem solving innovation have been invaluable to me as a designer. When I began exploring Journey mapping and the potential this could have in developing marketing strategies – I approached Metrographics to see if they’d be willing to take part in an exercise. I was working through the process...

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Story telling
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Story telling

Posted by on 05/09/2017

Marketing and design in the commercial world are vehicles for story telling. And, story telling is the key to making genuine human connections. This seems like a fairly obvious understanding although there was a time, early in my career when it was indeed an epiphany. And, it’s only now that I look back and see how profound that realization was. The impact of understanding...

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Your Personal Brand
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Your Personal Brand

Posted by on 03/06/2017

Personal brand is a relatively new term, but it’s not a new concept. Savvy, self- enlightened individuals have been putting this practice into effect for as long as business and relationships have been in place. Someone picked up on the fact that this was indeed a practice and something that others could emulate – the idea of personal branding was born. Personal branding is...

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The Power of an Affinity Group
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I love the start of a new year – setting goals – prioritzing and creating agendas. A year ago, in January 2016, I sat at my desk contemplating my vision for the coming year – what did I want to accomplish – how could I make my business better, my work life a little fuller – what was I missing? We all know the...

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It’s HUGE!
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It’s HUGE!

Posted by on 11/08/2016

One of the things I love about working in the communications field is the opportunity to venture into a variety of industries and in some cases cultures. Working with Xylem gave me that opportunity. First to work with an industrial service industry and second with a global company. Communication on the world stage has a different set of variables – people across the globe...

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Duke Campaign
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Duke Campaign

Posted by on 04/11/2016

I really enjoy working with the development team in alumni affairs at Duke. This year they asked me to jump in and help with a campaign supporting Doctor’s Day and the appreciation we feel as patients towards our physicians. The campaign not only offered a way to add financial support to the medical facilities of Duke Medicine it also provided donors a chance to send their physician...

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Customer Persona
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Customer Persona

Posted by on 01/07/2016

PERSONA PROFILE: A visual profile of your unique customer (demographics, personality, wants/needs, motivators)   Creating specific customer personas helps provide a rich understanding of your target audience and allows us to build a better marketing plan with more successful ROI. If you are struggling to reach your ideal customer, the exercise of building customer personas can provide clarity and offer meaningful benefits. Customers are triggered by emotional connections. If...

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Design at work
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Design at work

Posted by on 01/02/2016

At W. Accetta Design, we’ve been quietly creating some of Charlotte’s most effective marketing campaigns for more than 20 years. It’s been exciting to watch this modest Southern city transform into the cosmopolitan area it is today. And, it’s been great to be part of that growth, working with some of the regions most prominent companies; developing design components that have been true catalysts...

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Emotional Branding
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Emotional Branding

Posted by on 12/17/2015

In the marketing and branding equation we must create an emotional connection with our clients. Consumers develop a subconscious affinity or distaste for something very quickly, based on their visual interpretation – before the language and positioning – its the visual impact they respond to. Larger companies are able to invest in market research to tell them how their customers are feeling – looking...

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Logo study
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Logo study

Posted by on 10/28/2015

Narrative is a new company launched to unravel the complexities of managing and developing employees through the use of research-based tools, training and assessments. W. Accetta Design was tasked with creating a logo and implementing a brand strategy that would reflect the strength, vision and direction of the company. After drafting an outline of how Narrative should be positioned, who their audience was and...

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Marketing Strategy and Brand Positioning – Two Parts of a Whole
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An Interview with Yvonne Levine, President YGL Enterprises Before there was a brand, there was an idea. An idea for a product or service. “Build the business and they will come.” Not so fast. The next step? Create a brand. That’s all you need, right? Wrong? What’s in a brand? A name, a logo, a symbol, colors, and maybe a tagline. Isn’t this the...

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What Clients Are Saying
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What Clients Are Saying

Posted by on 08/21/2015

I’ve had the opportuntiy to produce great work for some amazing clients – developing design strategies that achieve brand recognition and market success – communicating each clients’ unique message. Successful communications campaigns are a true collaborative process and I appreciate the direction of these marketing professionals and the trust they’ve placed in me. Working with a new designer or agency can be a little...

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Maps and Listings
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Maps and Listings

Posted by on 06/10/2015

These are the bones of a good communications program. We’ve been working on a series of 8 community packages for individual markets. Compiling and organizing the healthcare practices in each community – maps, addresses, phone numbers all in one comprehensive package. It was quite an undertaking, requiring organization and continual fact checking. This is a project where the true communication component of good design...

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Experienced HealthCare Marketing
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Why W. Accetta Design? EXPERIENCE. Other than powerful design that connects I’ve worked extensively for prominent healthcare groups throughout the past 25 years. There has been a transformation in the philosophy, application and accountability for marketing in the healthcare industry. I’ve been fortunate to be part of the dynamic, trendsetting work that has taken place. And, more importantly to have been exposed to the...

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INSPIRATION
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INSPIRATION

Posted by on 03/25/2015

Milton Glaser is an iconic designer whose work and design philosophy have guided my work over the years. I recently visited his site miltonglaser.com for some inspiration and was greeted by a series of his quotes – which serve as a bedrock for good design, business and life. I thought I’d share a few of his thoughts and inspire others. “THERE ARE THREE RESPONSES...

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The Process
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The Process

Posted by on 03/03/2015

Working with a design studio can be a little daunting – especially if you’re a small business or your company hasn’t worked with outside vendors on creative services. Be assured, there’s a process and accountability. Although creativity is involved – a little whimsy and some fun along the way. Working with W. Accetta Design goes something like this: First steps. Our first meeting is...

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Metro Sample Packet
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Metro Sample Packet

Posted by on 02/23/2015

2014 ended with an opportunity for some creative exploration. I was fortunate to be tapped by Domtar to work with them on development of a higher education sample package for their Xerox® division. This was a chance to showcase the creative possibilities of print on a standard, dependable sheet. Inspiring the end user and illustrating the limitless potential of the paper. A designer’s dream...

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Stake Holder Interviews
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Stake Holder Interviews

Posted by on 01/10/2015

Stake Holder interviews can and should be a pivotal link in marketing for business. This research and analysis can help draw a clear and sometimes surprising outline of a project’s purpose and objectives. They can also help build a relationship between the client and creative team. A loose form of the stake holder interview is typically used at the onset of most work. The...

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Launching 61|24 Designs
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Launching 61|24 Designs

Posted by on 12/05/2014

I’ve spent my career working as a graphic designer and plan to continue doing so – but I’ve always been drawn to interiors and about a year ago decided to combine these interests and cultivate 61|24 Designs. Primarily an Etsy shop at this point, and a retail division of W. Accetta Design. 61|24 Designs allows me to explore my passion for antiques, vintage pieces...

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