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Customer Persona
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Customer Persona

Posted by on 01/07/2016

PERSONA PROFILE: A visual profile of your unique customer (demographics, personality, wants/needs, motivators)   Creating specific customer personas helps provide a rich understanding of your target audience and allows us to build a better marketing plan with more successful ROI. If you are struggling to reach your ideal customer, the exercise of building customer personas can provide clarity and offer meaningful benefits. Customers are triggered by emotional connections. If...

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Emotional Branding
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Emotional Branding

Posted by on 12/17/2015

In the marketing and branding equation we must create an emotional connection with our clients. Consumers develop a subconscious affinity or distaste for something very quickly, based on their visual interpretation – before the language and positioning – its the visual impact they respond to. Larger companies are able to invest in market research to tell them how their customers are feeling – looking...

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The Process
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The Process

Posted by on 10/29/2015

Working with a design studio can be a little daunting – especially if you’re a small business or your company hasn’t worked with outside vendors on creative services. Be assured, there’s a process and accountability. Although creativity is involved – a little whimsy and some fun along the way. Working with W. Accetta Design goes something like this: First steps. Our first meeting is...

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Logo study
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Logo study

Posted by on 10/28/2015

Narrative is a new company launched to unravel the complexities of managing and developing employees through the use of research-based tools, training and assessments. W. Accetta Design was tasked with creating a logo and implementing a brand strategy that would reflect the strength, vision and direction of the company. After drafting an outline of how Narrative should be positioned, who their audience was and...

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Stake Holder Interviews
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Stake Holder Interviews

Posted by on 10/27/2015

Stake Holder interviews can and should be a pivotal link in marketing for business. This research and analysis can help draw a clear and sometimes surprising outline of a project’s purpose and objectives. They can also help build a relationship between the client and creative team. A loose form of the stake holder interview is typically used at the onset of most work. The...

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Custom Tattly
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Custom Tattly

Posted by on 08/14/2015

I’m so excited to share this new marketing tool! Put the water bottles and key chains aside – you can now design and order custom Tattles! These are original temporary tattoos with your logo, slogan, icon or whatever branding element you choose. Custom Tattlys make great giveaways for milestone events, team building exercises, retail promotion or trade shows! Your audience will be delighted and eager to ambassador...

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Experienced HealthCare Marketing
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Why W. Accetta Design? EXPERIENCE. Other than powerful design that connects I’ve worked extensively for prominent healthcare groups throughout the past 25 years. There has been a transformation in the philosophy, application and accountability for marketing in the healthcare industry. I’ve been fortunate to be part of the dynamic, trendsetting work that has taken place. And, more importantly to have been exposed to the...

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INSPIRATION
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INSPIRATION

Posted by on 03/25/2015

Milton Glaser is an iconic designer whose work and design philosophy have guided my work over the years. I recently visited his site miltonglaser.com for some inspiration and was greeted by a series of his quotes – which serve as a bedrock for good design, business and life. I thought I’d share a few of his thoughts and inspire others. “THERE ARE THREE RESPONSES...

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Metro Sample Packet
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Metro Sample Packet

Posted by on 02/23/2015

2014 ended with an opportunity for some creative exploration. I was fortunate to be tapped by Domtar to work with them on development of a higher education sample package for their Xerox® division. This was a chance to showcase the creative possibilities of print on a standard, dependable sheet. Inspiring the end user and illustrating the limitless potential of the paper. A designer’s dream...

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Launching 61|24 Designs
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Launching 61|24 Designs

Posted by on 12/05/2014

I’ve spent my career working as a graphic designer and plan to continue doing so – but I’ve always been drawn to interiors and about a year ago decided to combine these interests and cultivate 61|24 Designs. Primarily an Etsy shop at this point, and a retail division of W. Accetta Design. 61|24 Designs allows me to explore my passion for antiques, vintage pieces...

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Maps and Listings
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Maps and Listings

Posted by on 10/10/2014

These are the bones of a good communications program. We’ve been working on a series of 8 community packages for individual markets. Compiling and organizing the healthcare practices in each community – maps, addresses, phone numbers all in one comprehensive package. It was quite an undertaking, requiring organization and continual fact checking. This is a project where the true communication component of good design...

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What Clients Are Saying
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What Clients Are Saying

Posted by on 08/21/2014

I’ve had the opportuntiy to produce great work for some amazing clients – developing design strategies that achieve brand recognition and market success – communicating each clients’ unique message. Successful communications campaigns are a true collaborative process and I appreciate the direction of these marketing professionals and the trust they’ve placed in me. Working with a new designer or agency can be a little...

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Keep Asking Questions
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Keep Asking Questions

Posted by on 06/09/2014

I pulled up a really interesting article on Inc.com – http://www.inc.com/magazine/201404/leigh-buchanan/100-questions-business-leaders-should-ask.html And the flood gates opened up with possibilities, more questions and ideas. It made me think about my design business and how I strategize with clients in achieving their objectives. In my position, working as a sole practitioner, starting each day with a provocative question that challenges my current thinking has the potential...

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Portrait Signage
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Portrait Signage

Posted by on 05/29/2014

I recently had a client ask me to create name-plate signage to be used in the corridor outside the employee offices. But, they wanted something different. “Let’s use the signage to show personality and give our visitors a sense of who we are as a company and individuals.” A designer’s dream – something different – with personality – I’m in! We had done environmental...

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Using Design to Raise Awareness
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Care Ring is a community gem that I’ve been fortunate to work with this past year! Giving back and providing design that matters are important to me. I’m thrilled to use my design skills to raise awareness and promote a great organization. Care Ring provides uninsured members of our community, access to medical and dental care. They help empower individuals to take responsibility for...

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Why Graphic Design Matters
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Why Graphic Design Matters

Posted by on 03/31/2014

This past weekend I found myself expounding on the current state of graphic design and how the design industry has changed. I realize there is a natural evolution, ebb and flow to everything. But from my inside vantage point, the business of graphic design has shifted from creating tactile, emotional encounters to a more attention gaining, communication mode. This makes sense given the hi-tech,...

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Photography Art Direction
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Photography Art Direction

Posted by on 03/14/2014

Professional, commercial photographers are unbelievably talented and bring such value to the creative process. The images they are contracted to produce are often times the centerpiece of a campaign. Over the years I’ve been fortunate to develop a strong relationship with an extremely talented photographer mlobiondo.com and truly enjoy the collaborative process! When concepting a campaign, imagery is upper most in my mind –...

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Field Trip
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Field Trip

Posted by on 02/20/2014

Keeping creativity fresh while sitting in front of a monitor for the majority of the day can be challenging. Pushing back and taking a field trip is a great way for me to change my vantage point and see things from a different perspective. Our world is multi-dimensional and tactile – I strive to bring a sense of this into my work. The advancements...

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Welcome!
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Welcome!

Posted by on 02/10/2014

I hope you’ll stop back often! It seems appropriate with the launch of the blog/site to put on my professional design hat. There’s a lively discussion taking place on the Communication Arts LinkedIn group about a company called Squarespace Logos. They’ve created a venue where users can basically cut and paste a so called logo. Their commentary is that they are demystifying the design...

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Design at work
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Design at work

Posted by on 01/18/2014

At W. Accetta Design, we’ve been quietly creating some of Charlotte’s most effective marketing campaigns for more than 20 years. It’s been exciting to watch this modest Southern city transform into the cosmopolitan area it is today. And, it’s been great to be part of that growth, working with some of the regions most prominent companies; developing design components that have been true catalysts...

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